NOGU x CAFA In Support Of Mental Health

We are thrilled to announce that we have donated over $20,000 in support of mental health for St. Joseph's Health Centre in collaboration with CAFA!

A big thank you to all who purchased the NOGU Infinity Braid Bracelet and to everyone who supported and helped promote this campaign to raise the much-needed funds for mental health care programs at St. Joe’s Health Centre in Toronto.

NOGU teamed up with CAFA (The Canadian Arts & Fashion Awards) to raise money in support of mental health to help make a difference in our communities.

With everything going on in the world right now more than ever people are struggling with their mental health. St Joesph's Health Centre cares for close to 70,000 children, youth, adults and seniors with mental illness and/or addictions annually. And, this number is growing!  


When you purchase The NOGU x CAFA Infinity Braid bracelet for yourself or a loved one, you are also helping someone that suffers from mental illness. 

100% of the proceeds raised will support the mental health program at St. Joseph’s Health Centre. 

The unisex design is the perfect gift and it's a gift that gives twice.


Your support is helping St. Joe’s keep their Promise to meet the mental health needs of West Toronto by caring for the most vulnerable patients – thank you! Visit to learn more about St. Joseph’s Health Centre. 



All of this was only possible thanks to all of the amazing partners involved including @shoplocallabels , @cafawards@traceyneziol & @stjoespromise. Follow along the journey on Instagram @nogu.



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